Amid this backdrop of declining momentum, we estimate that global ecommerce will rise 20.7% in 2019 to $3.535 trillion. Yes. Brick-and-mortar retail spending will grow 6.3% in 2021, to $5.149 trillion, the strongest growth rate seen since 2011. Second place was occupied by the e . We forecast that in 2021 PDD will claim a 13.2% share and JD.com a 16.9% share. Despite its obviously strong growth rate, 2019 will experience a decline from the previous two years when ecommerce grew 28.0% in 2017 and 22.9% in 2018. . Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending. We forecast total US retail sales will rise 9.0% to $1.147 trillion. KEY STAT: US ecommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Grocery ecommerce expanding; To view this webinar on-demand, simply fill out the form to the right and you will receive an email with a link to download the video. China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). E-Mail Chart Download. eMarketer, Feb 2021 267766 eMarketer | InsiderIntelligence.com Note: Estimates only capture ecommerce sales through a self-branded ecommerce site or app, . 10.; Kroger will rise to No. In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. Audio. KEY STAT: US ecommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. eMarketer is pleased to make this report, 10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead, available to our readers. eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. KEY STAT: Retail ecommerce sales in Latin America grew 63.3% in 2020 to $104.60 billion. The ranking, which projects sales growth for 2021, also noted that the top 15 retailers by e-commerce sales will account for 72.3% of total e-commerce sales in the U.S. this year, Chain Store Age reported. Although retail had a tough year in 2020, every national market covered by eMarketer saw double-digit ecommerce growth. 5 in 2021, while Target will move from No. This was five times greater than the 12.5% growth we estimated in our pre-pandemic November 2019 forecast and more than triple the 19.4% estimated growth in our May 2020 forecast. It will take a few years for the retail e-commerce sales total to reach 2020's height, but when they do in 2023, the numbers will be well in excess of anything pre-pandemic, at 143.51 billion ($183.17 billion). That propelled it to a 12.0% share of total US ecommerce sales and 7.4% of all grocery sales. This report features eMarketer data and insights, and covers the top 10 digital trends that marketers need to track in 2021. This means the region will experience the fastest digital sales growth in the world this year. "The pandemic pushed consumers to search for a safe and convenient way of getting essential grocery items, and many retailers adapted to that demand," said Whitney Birdsall, eMarketer senior forecasting analyst at Insider Intelligence. Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. Using Prime Day 2022 as its linchpin, Amazon's new flywheel of commerce, media, and advertising . Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Alibaba remains the biggest ecommerce player in the world by sales but had a disappointing 2020 and saw its share of China's ecommerce market drop below 50% for the first time. It will take a few years for the retail e-commerce sales total to reach 2020's height, but when they do in 2023, the numbers will be well in excess of anything pre-pandemic, at 143.51 billion ($183.17 billion). How is 2021 shaping up? Annual sales should nearly double between now and 2025. . By the numbers: Ad agency employment is still at a high, but last month's downturn comes as the industry faces an uncertain . This eMarketer Report discusses the business applications of What products do US consumers most prefer to buy online versus in-store? This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event. Following a dip in 2020, we forecast that total retail sales growth will begin to recover in 2021, rising 2.3% to $5.630 trillion. Mod Squad's Key Takeaways Worldwide, ecommerce growth will decelerate substantially this year, despite consumers' newfound enthusiasm for digital shopping solutions. 7, while Wayfair will fall from No. On the heels of outsized 32.4% growth in 2020, ecommerce sales growth will moderate to 6.1%. eMarketer 2019 Global Ecommerce Forecast. 5 to No. Expect continued growth in specific e-commerce categories as we keep on working, learning, and playing at home. How 2020 turned out. Before the pandemic, we had forecast that total retail sales worldwide would rise by 4.4% in 2020, to $26.460 trillion. 6.; The Home Depot will fall from No. 8 by the end of 2021, after first . Before the pandemic, we had forecast that total retail sales worldwide would rise by 4.4% in 2020, to $26.460 trillion. Grocery ecommerce expanding; To view this webinar on-demand, simply fill out the form to the right and you will receive an email with a link to download the video. The trend continues: Latin America saw $85 billion in ecommerce sales in 2021, up 25% from $68 billion in 2020. Retail Mcommerce Sales Share Worldwide, by Region, 2021 (% of total retail ecommerce sales) Download. 6 to No. 6.; The Home Depot will fall from No. Ecommerce and overall commerce," eMarketer, December 27, 2020. On the heels of outsized 32.4% growth in 2020, ecommerce sales growth will moderate to 6.1%. The global B2B ecommerce market reached $5.7 trillion in 2019 and is expected to expand by 17.5% annually from 2020 to 2027. Ecommerce will also make up a larger portion of total retail spending across product categories. Methods of Smartphone Purchase Used by US Mobile Buyers, Q2 2018-Q2 2020. You'll also begin receiving our eMarketer Retail daily newsletter, designed to keep you up to date on the latest trends and developments in the industry. Here are six key takeaways from our new top 10 ecommerce companies forecast: Compared with our pre-pandemic February 2020 forecast, we expect that Best Buy will move from No. These "Big Three" will account . direct-to-consumer (D2C) ecommerce salesincluding both digitally native and established brandsgenerated $111.54 billion, making up 14.0% of total retail ecommerce sales, per our . Following a dip in 2020, we forecast that total retail sales growth will begin to recover in 2021, rising 2.3% to $5.630 trillion. But in 2021, this figure will rebound to pre-pandemic (2019) levels, reaching $25.052 trillion. Apparel was one of the few categories of e-commerce to grow slower than the industry . While e-commerce will continue to grow in 2021, just a few companies have been able to capitalize on the acceleration from last year and keep up the momentum in 2021. US brick-and-mortar retail will surge 7.9% to $935.79 billion, while US retail ecommerce sales will climb 14.4% to $211.66 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Brick-and-mortar retail sales will rebound from a 3.2% decline in 2020 to a 1.6% gain in 2021. US consumers will spend $933.30 billion on ecommerce in 2021, up 17.9% YoY, and equaling 15.3% of total retail sales. One in 8 digital ad dollars will go to advertising on ecommerce properties. Source: eMarketer, March 2021 264881 eMarketer | InsiderIntelligence.com KEY STAT: After almost 50% growth in ecommerce channel ad spending during 2020, advertisers will increase those allocations by another 27.8% this year. Which countries and regions stood out in 2020. How will the pandemic affect US ecommerce sales in 2021? 2021 How Ecommerce, D2Cs, and Others Are Leveraging This Emerging Consumer Touchpoint presented by As one of the fastest-growing tools in a marketer's arsenal, SMS can be a highly effective customer communication channel, but it also comes with its own set of challenges. That propelled it to a 12.0% share of total US ecommerce sales and 7.4% of all grocery sales. How 2020 turned out. Contents China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). Annual sales should nearly double between now and 2025. . The 2022 Healthcare Consumer. US retail mcommerce sales grew at 41.4% in 2020 and will grow another 15.2% in 2021, to reach $359.32 billion. We invite you to learn more about eMarketer's approach to research and . In 2021, eMarketer expected digital ad buyers in the US would spend about $191.09 billion, a 25.5 percent increase from 2020 and the largest in absolute terms since it started tracking these metrics five years ago.. 10.; Kroger will rise to No. Here are . Report. Latin America's surge in ecommerce activity gave rise to an even faster acceleration of retail ecommerce sales than previously expected and prompted us to make several upward revisions. The short video platform has also leveraged global advertising revenue to drive business growth. What is the breakdown between ecommerce and brick-and-mortar sales? Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go. Mod Squad's Key Takeaways KEY STAT: Since the onset of the pandemic, advanced CX firms report seeing significant improvements in customer lifetime value (30% of respondents), customer . 7 to No. Etsy ( ETSY -7.23%), Amazon . In our newest Knowledge Nugget blog post, we're showcasing eMarketer's 2021 eCommerce Report just in time for the holidays. Oct 29, 2021. eMarketer Snapshot: US Retail and Ecommerce . The firm's latest research, " US Digital Ad Spending by Industry," reveals what channels consumers gravitated toward and what drove ad investments in 2021 across 10 . We expect ecommerce to account for 18.4% of total retail sales. Which countries and regions stood out in 2020. 5 to No. How 2021 shaping up & latest forecasts for worldwide retail ecommerce.