Roughly 1.2 million more U.S. consumers cut the cord in the fourth quarter . Europe, the Middle East, and Africa came in second with 73.73 million, while Latin America was 39.61 million. According to Netflix statistics by country, the United States and Canada accounted for about 74.58 million of the 221 million global clients. Major Cable Providers Collectively Lost 6 Million Pay-TV Subscribers Each Year Between 2019 and 2021 Cord-cutting is responsible for leading cable TV providers losing millions of customers they can't seem to win back. In 2018, the pay-TV market saw a decrease of 3.8% in comparison to 2017. Visual and design content are among the most significant challenges faced by 23.7% of marketers. Top Cable News Viewership Statistics (Editor's Choice) 16% of Americans primarily get their news from cable television. Alex Sherman, "Media executives are finally accepting the decline of cable TV as they plot a new path forward," CNBC, October 27, 2020.View in Article; Kevin Westcott et al., Digital media trends survey, 14th edition: COVID-19 accelerates subscriptions and cancellations as consumers search for value, 2020. This represents an increase of 17 per cent since 2019, with 782 million people estimated to have come online during that period. By the end of the year, eMarketer is projecting that 31.2 million U.S. households will have cut the cable cord in aggregate. The streaming giant has had a rough 2021 so far in terms of subscriber growth. 186.7 million Americans watched cable or satellite TV in 2018. ITU estimates that approximately 4.9 billion people - or 63 per cent of the world's population - are using the Internet in 2021. $430 B. Overall, the pay-TV universe had 81.3 million subscribers at the end of 2020, which includes 43.9 million for cable, 21.8 million for satellite, and 7.7 million for vMVPDs. By the numbers: ESPN, like many of its competitors, is faced with the delicate task of planning for the future (i.e. The plan is simple enough: Hope enough people sign up for subscription streaming services to make up for cable TV subscriber losses. According to Nielsen National Television Household Universe Estimates, there are 121 million TV homes in the U.S. for the 2020-21 TV season. Comcast 's ( CMCSA -0.30%) Xfinity gave up 490,000 subscribers and now totals 19.36 million, while Charter Communications ( CHTR 0.57%) shed 156,000 residential customers for a reduced total of. Subscribers flocked to Netflix and other streaming sites during the COVID-19 pandemic Fox News was the most-watched basic-cable channel (of 124) in 2021, averaging 2.361 million primetime viewers each evening, according to Nielsen's Live + Same Day data set. And the 1.5 million subscribers just added is 40 percent more than the reserved 1 million estimate Netflix announced in its Q1 report. The 1940s and 1950s. So, with more people considering leaving pay-TV and the cable companies willing to let them go, cord-cutting could accelerate even further in 2021. Impressive Cord-Cutting Statistics for 2022 TV: 76 million pay-TV subscribers have access to ESPN, per . Pay-TV Net Losses Were Half a Million Fewer Than in 1Q 2020. Source: NCTA Analysis. Increases in U.S. Hispanic (+1.9%), Black . Statistics on the topic Overview Cable news Advertising Leaders Consumer behavior Diversity Leading cable network in the United States FOX News Pay TV penetration in the U.S. 71% Share of U.S.. According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021. The pandemic caused an acceleration in existing viewing trends as people spent more time watching on-demand services. (Source: Deadline) This is further proof of FOX's dominance. In 2019, 6.3 million people cut the cord. Now, that we went through the basics, let's jump to some of the most interesting cord-cutting facts. According to a report from eMarketer, cable, satellite and telecom TV providers are on pace to lose the most subscribers ever in a single year in 2020. (Digital TV Research) iQIYI video streaming service has over 100 million paying subscribers. That's in addition to the . Pay TV providers could lose more than a million subscribers in the current period, a team of analysts at UBS led by John C. Hodulik wrote in a research note distributed Tuesday. )Best sports package. which in turn led to a marked decline in the number of subscribers for all services. (JustWatch, 2021) In 2010, Netflix only had 530 TV shows. Be smart: Sports networks are often the most costly channels within a cable bundle. To give you an idea, from 2017-2018, the number of cord cutters grew by 32.8 percent. A cable system in the United States, by Federal Communications Commission (FCC) definition, is a facility serving a single community or a distinct governmental entity, each of which has its own franchise agreement with the cable company. Internet Service. In Q4 2020, Netflix paid subscribers worldwide numbered 203.67 million. US pay TV penetration will drop below 50% in 2023 . 24% of US households with ahead of the household at the age between 18 and 34 have never subscribed to cable or satellite TV. 10 stocks we like better than Comcast As the pay-TV era nears its inevitable conclusion, what will become of "The Mothership"? Conversely, in less than a year, Disney Plus has 60+ million subscribers and in its first six months. An estimated 5.2 million households intended to end their cable subscriptions by the end of 2021. Fox News averaged 1.22 million daily viewers in April 2021. This brought the total up to 39.3 million, an 18.9 percent increase over the year before. . at a CAGR during 2021-2027. Best TV packages and plans. Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers. . Meanwhile, "cord cutting," once pooh-poohed by the cable industry as a myth, has become a real threat: The number of pay-TV households peaked in 2010 at 105 million; now it's down to . Considering that AT&T TV has more than 500,000 subscribers by the company's most recent public disclosure, that means that . However, this leaves 2.9 billion people still offline. That is why many Cable TV programs, even news programs, are now sponsored to a large extent by pharmaceutical companies and healthcare providers. Pay-TV lost over 5 million subscribers in 2020. Streaming services in the United States have also reached a point of market saturation that has almost reached the same level as cable, with only 25 percent of American adults having not subscribed to one yet. Other traditional pay-TV services, including DirecTV and Dish, have just over 26.8 million subscribers. Click the links on the tables below to display the number of subscribers and teledensity for mobile and fixed telephony and data services on a monthly, quarterly and annual basis respectively. Television Cable TV, DTH operators lose 1.5 million subscribers in quarter ending September 2021 The latest TRAI report shows a decrease in total active subscribers of DTH services, from 69.86. Detailed table: Cable and satellite TV usage, 2015 and 2021 Only about a third (34%) of Americans ages 18 to 29 now get TV through cable or satellite, down 31 percentage points from 2015. Fox News was the most-watched basic-cable channel (of 124) in 2021, averaging 2.361 million primetime viewers each evening, according to Nielsen's Live + Same Day data set. And by 2023, they think the subscriber count will get as low as 72.7 million. In 2018, there were 90.3 million US households subscribed to PA (Cable/Satellite) TV, with that number dropping by almost 4 million this year to 86.5 million. (Tech in Asia, 2019) To give you an idea, from 2017-2018, the number of cord cutters grew by 32.8 percent. That number was down a. That percentage is nearly double the 15 percent of cable subscribers who reported. Fox News has been the highest-rated cable news network for 19 years. (Reelgood, 2020) Netflix had 6,755 movie titles in 2010. U.S. newsroom employment has fallen 26% since 2008, July 13, 2021; Broad agreement in U.S. - even among partisans - on which news outlets are part of the 'mainstream media', May 7, 2021; Cable and satellite TV use has dropped dramatically in the U.S. since 2015, March 17, 2021; Measuring News Consumption in a Digital Era, Dec. 8, 2020 . By 2024, they predicted that the number of pay-TV households would become equal to the number of non-pay-TV households. An estimated 4.9 million people will cut the cord in 2022. Durham, NH August 12, 2020 Leichtman Research Group, Inc. (LRG) found that the largest pay-TV providers in the U.S. - representing about 95% of the market - lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q . Chart. Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media. "Community antennas" were erected on mountain tops or other high points, and homes were connected . An eMarketer report cited by Forbes estimated that the number of households cutting the cord this year will grow by 19.2%. Cord-cutting will accelerate in 2021, sending cable-TV subscriptions into virtual free fall, with a whopping 27% of U.S. households saying they'll cancel their pay-TV package by year's end, a new. In many countries, users can now stream all of their favorite video content, from live TV to on-demand video. The early systems simply received weak channels, amplified them, and sent them over unshielded wires to the subscribers, limited to a community or to adjacent communities.The receiving antenna would be taller than any individual subscriber could . *)Cheapest TV package. DIRECTV ULTIMATE All-Included ($99.99/mo. All have launched in the last year or are coming in early 2021. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever. Magyar Telekom (Reuters: MTEL.BU; Bloomberg: MTELEKOM HB) has reported results to end-September 2021. ESPN was once America's largest cable network. The firm says that by 2024, the number will grow even . 21% of US households have cut the cord and stopped paying for a cable subscription. 10 stocks we like better than Comcast The price per Mbps has declined from an average of $28.13 in 2000 to $0.64 in 2020. In addition, 6.6 million households are expected to cancel their pay . Netflix generated $24.9 billion revenue in 2020, a 23.8% increase year-on-year. That number was down . Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media. According to the TRAI report, the total pay active subscriber base of private DTH operators has decreased by 1.4% to 68.89 million in September 2021 from 69.86 million in June 2021. TV advertising revenue is set to rebound in 2021, but TV broadcasters are having to adapt to stay . Netflix had 209.67 million by the first quarter of 2021. In fact, traditional pay-TV providers lost around 6 million pay-TV subscribers each year from 2019 to 2021. As of June 2021, Netflix had just over 209 million subscribers worldwide. While subscription increases are significantly lower this year than last, this was inevitable. ESPN laid off about 300 people in October 2015, and cut loose scores of well-known personalities . Quarterly Subscriber. Sydney, May 21, 2021 . Compared to a year ago, Pay TV subscribers were lower by 35,000 or 11.2%. The emerging demand amongst consumers to leverage better quality content with high picture resolution is offering promising growth opportunities to the market. Media 08-28-2020. With 2.16 million primetime viewers in May 2021, Fox News placed first in the most-watched channels in the US. A tally of the year's most-watched TV networks seems wildly incomplete in the 2020s without Netflix, Amazon Prime Video, Hulu, Disney Plus or HBO Max in the mix. Telecom operators have been under pressure to rebate consumers for the expensive cable packages that lacked live sports during the pandemic. Despite their plummeting viewer numbers, CNN and MSNBC expect estimated 2021 ad sales of $815 million and $574 million, respectively, which seem to be down by about 25% from 2020 where COVID . CNN, Fox News, and MSNBC all had record-high viewership in 2020. The Cable Modem Subscribers Market Report has . 16. In Q1 it added only 4 million subscribers, below the 6 million it had forecast (it added 15.8 million in the same . 8. Netflix key statistics. All have launched in the last year or are coming in early 2021. According to another study, the United States' pay TV penetration rate dropped from 78 percent of households in 2018 to 75 percent in 2019. A multiple-system operator (MSO) is an operator of multiple cable or direct-broadcast satellite television systems. $11.45 billion of Netflix's revenue was generated in North America, its largest market. Latest Pay TV data and analysis from Insider Intelligence including reports, charts, and articles. As of 31 December 2021, Pay TV subscribers stood at 279,000 after the quarter's net churn of 8,000 subscribers. Pay TV Subscribers in Western Europe, by Country, 2021-2027 . The drop is startling, compared to the loss of only 13,000 . The loss is more than double the 133,000 lost subscribers over the fourth quarter in 2021, the Hollywood Reporter said. Investment in Programming. These cable deals have so much to offer it may be hard to choose just one. Today, it has 2,108 TV shows, an increase of 300%. In 2020, Comcast reported a 3.2 percent drop in its cable TV revenue, which contributed to a 12 percent drop in overall revenue. DISH America's Top 200 ($94.99/mo. This brought the total up to 39.3 million, an 18.9 percent increase over the year before. So, with more people considering leaving pay-TV and the cable companies willing to let them go, cord-cutting could accelerate even further in 2021. ( Comscore) 98% of US consumers subscribe to at least one OTT streaming app. for 12 mos. These big losses are also starting to hurt the bottom line. By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions. )Best family package. By 2021, it is estimated that 50.2 million US subscribers would have cut the cord. investing in streaming) without cannibalizing the present (i.e. The price per megabit per second of cable broadband service has declined by 98% over the last twenty years, declining from an average of $28.13 in 2000 to $0.64 in 2020. The acquisition by Liberty Global of the remaining cable TV operator Choice Cable . The plan is simple enough: Hope enough people sign up for subscription streaming services to make up for cable TV subscriber losses. Fewer than half (46%) of those ages 30 to 49 currently get TV that way, down 27 points. Though in the strictest sense any cable . One forecast expects that pay-TV subscriptions will shrink by 36% in the next 5 years, compared to 9.5% from 2015-2019. But with no real apples-to . This year, over 6 million U.S. households will cut the cord with pay TV, bringing the total number of cord-cutter households to 31.2 million. Cable television began in the United States as a commercial business in 1950, although there were small-scale systems by hobbyists in the 1940s.. The number of cord cutters continues to rise every year, although the rate of change is slowing down. This is the fourteenth edition of . Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers. Cable television originated in the United States almost simultaneously in Arkansas, Oregon and Pennsylvania in 1948 to enhance poor reception of over-the-air television signals in mountainous or geographically remote areas. The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. ARPU was S$44 in 4Q2021 and S$42 for the full year, which was S$4 and S$3 higher YoY, respectively, compared to the corresponding periods last year (as . According to a new Future of TV survey from The Trade Desk, "27 percent of U.S. cable TV subscribers are planning to cut their subscriptions by the end of 2021.". Information in images is retained by 65% of . By 2024, more than one-third of US households will have cut the pay TV cord. The number of cord cutters continues to rise every year, although the rate of change is slowing down. Again, these companies are in trouble. "That would be the . 1. Media Nations 2021: UK (PDF, 3.1 MB) Key points. By 2023, that number could be as high as 56.1 million households without paid TV service. US Subscription TV Revenues, 2020 & 2021 (billions) . The company added 19,948 cable, DTH and IPTV subscribers in Hungary and 476 IPTV subscribers in North Macedonia in the third quarter. Operator Data. In 2021, the number decreased significantly. As of May 7, 2021, there are 5,505 total titles on Netflix for US subscribers, composed of 3,630 movie titles and 1,875 TV show titles. Homes that have cut the cord are likewise increasing at a similar rate. Article. However, despite this growth, Netflix saw . Adults ages 18 through 29 are the largest age group without cable, with 34% of them not having subscriptions to satellite or cable TV services. Information in images is retained by 65% of . In Q1 2022, Netflix had 74.58 Million Paying Customers in the United States and Canada. In 2021, Netflix had 209 million subscribers worldwide. I t's certainly no secret that the rise of streaming video is working against the conventional cable television business. Here are some statistics on cord-cutting. The publisher forecasts 19 million more pay TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion over the same period. monetizing linear). Comcast and Charter remain the cable companies with the largest subscriber base, boasting. In 2019, 6.3 million people cut the cord. Annual Subscriber. Operator Data. Satellite and streaming TV service Dish Network reported losing 273,000 subscribers during the fourth quarter, proving that cord cutting continues among TV customers. ( Brightback Report 2021) Consumers and OTT It is no wonder that consumers have an overall positive view of OTT in 2021. Cord Cutting Statistics for 2020. The trends among different age groups are particularly striking. Visual and design content are among the most significant challenges faced by 23.7% of marketers. The biggest cable TV provider Comcast, has 22.1. million subscribers. By the end of 2019, 40.2 million households will ditch paid TV subscriptions. Spectrum TV Select ($49.99/mo. Netflix had an operating profit of $4.5 billion in 2020, a 73% increase year-on-year. For years, cable networks have been confronted with fewer subscribers, leading to widespread cuts. In the three-month stretch ending in September, cable giants like Comcast ( CMCSA 0.27%) lost another 273,000 cable TV customers. (Netflix, 2020) By 2022, Amazon Prime Video will have 56 million subscribers in the US, and 122 million subscribers worldwide. The data shows 27 percent of U.S. cable TV subscribers are planning to cut their subscriptions by the end of 2021. 2020 was a landmark year for SVoD, and an important time for BVoD services. Here are some of the top stats from 2018-2021 that define the current trends in video streaming. According to cable TV statistics, MSNBC was second, with 953 million, and Nickelodeon came third, with 786,000. There are now only 83 million pay-TV subscribers and that number is steadily dropping. Another 1 million people cut the cord. . May 25, 2022 Among those who subscribed to a cable TV service in the United States as of February 2022, Black adults were the most likely ethnic group to currently subscribe, with 49 percent saying. As of 2020, Tucker Carlson Tonight is the most watched cable news show ever. In 2020, the company lost around 400,000 subscribers per quarter, bringing their total losses to well over one million. This number is expected to drop even further in 2020 to 82.9 million households. AT&T ( T 0.00%) shed . In the last five years, AT&T's TV services, which include DIRECTV, U-verse and AT&T TV, have lost a net of 9.5 million subscribers, plummeting from 25.3 million on March 31, 2016 to 15.8 million on March 31, 2021. Content Library Statistics. The global pay TV market size was valued at USD 230.68 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) exceeding 1.7% from 2021 to 2028. According to them, in 2013, there were around 100.5 million households subscribed to the cable TV service. Statistics. It enables integration of a local cable TV line with the computer and continuously receives data at about 1.4 Mbps.